For the digpak there are not that many examples so I decided to look at existing CD cases as I can take inspiration from these which will help me in making my digipak successful.
In my chosen genre of music there are many existing products many of which will have simpler target audiences as me. I aim to make the CD and Webpage appealing to mainly girls aged under 25 as this is a nice wide range of people however I will also have to look at making it appeal to boys as well as she has some fans who are boys so I have to make it appealing to them.
There are many existing products of these types aimed at this age group of people as they are a very typical age group to aim at as they are very influential.
One product which was very useful to look at was Ariana Grande's ablum and website as she aims her products at people of a similar age to my target audience and her products are mainly aimed at females however it does also appeal to males in her target audience. It was really useful to look at her Cd and Webpage as she is a similar is a similar age to the artist of my song and she is trying to appeal to the same type of people as me so I can take inspiration from her website and album cover as she has done this successfully.
Another person who has created their album cover and website successfully is Ella Eyre in order to appeal to her target audience which is people of a similar age to my target audience. I can also take inspiration from this as this is only this artists first album and it has been successfully marketed. These are good existing product to look at as she is a fairly unknown act and so is the artist of my song meaning that this is a good thing to look at because it helps show me good techniques that will make it appealing to my target audience and people within the target audience that have never heard of the artist.
The target audience
of my ancillary task are very specific to make sure that it is successful in
promoting itself but also the music video and the artist. As part of my
research I discovered that the target audience who like this song and the idea
of the story around it is aimed mainly at people under the age of 18 so this
will be the same for the ancillary task to make sure that there is consistency
between the products and the video and that it is all appealing to the same
type of people. There is no point making the target audience for the video
people under 18 and them aiming the Digipak and website at people aged over 50.
It will be very important to market these things in a very specific place. I
will create a twitter page and a Facebook page to go with the things that I
have created and this will mean that my target audience are able to see everything
in one place but also have direct link to the artist and are able to get
involved with them. Social media is a good way to engage with my target
audience because they are of an age where they spend a lot of time on social
networking sites meaning that this is the best way in which to communicate with
the target audience. Even though my main target audience is females under 18
years of age I will have to also make it appeal to males. Although I don’t feel
like the artist and her songs have much appeal to males I know that she does
have some male fans having been to a few of her concerts and seeing a few guys
there who were singing her songs so I need to make it appeal to them but focus
on appealing to the mass audience which is females. I will need to make the
website look fun and have links to key social media but also make it
informative and interesting with lots of details that the people will want to
know. With the Digipak I will make it fun so to attract fans to it but also
other people who may not have heard of her or her music, I will make it stand
out and make it appealing to people of a similar age to me, I will find this
easier than if it were aimed at people of a different age to me.
Tich is the artist that was chosen by the most people who took my survey about which song to do. Tich has an interesting variety of songs, some are drawn on from past experiences and some are just made up. Most of her songs are about love from her point of view meaning that the main audience for her is women however she also has a quite a lot of male fans. Her most poplar music are based on her personal experience however in some of videos that has been created around the song make it appear made up because what happens in the music video doesn't really happen in the real world.
She currently only has 3 music videos which have been directed by 2 different directors, Paul Gardener and Rock Jacobs. Both directors have really taken into account what the song is about and if they can have put a bit of a fun spin on the video. The videos don't have a huge amount of views but this is down to the fact that she isn't a well known artist and she doesn't have a huge following of fans.
Views on music videos as of the 19th of October 2015
Breathe in Breathe Out - 524,507 Obsession- 1,440,095
Dumb - 1,857,217
The low number of views on these music videos highlight the fact that she isn't a well known an popular artist and that she isn't really gaining any fans through the release of her music videos. As can be seen from the number of views on her videos on her youtube channel she doesn't really get that many views on her videos and on her music videos she gets around 5 times more views than on videos on her channel. This shows that even the music videos don't have a massive amount of views they have gained her fans due to the differences in the views on the video.
Her songs and videos deal with issues that are relatable to her target audience of girls in their teen's and early 20's which would suit her well as it is a relate able age of her as she was 19 when her first album came out and is currently 22. By aiming her songs at people either of her own age or of a similar age it means that she isn't trying to appeal to people that she doesn't understand and doesn't know what appeals to them. Also by aiming her songs at people of a similar age to her it means that her songs can be based around her own personal experiences and they are still appealing to her target.
Below are some screen shots from her music videos.
For my music video, I will take into consideration that her videos don't seem to be to serious and try to bring out the funny side of the story being told. However with the song that has been chosen is about quite a serious matter and and I will also have to look at her more serious music video for breathe in breathe out to give me ideas. I feel that if I included both comedy elements and serious elements it would really show off her style of music. I could possible include the funny elements in the flashbacks that I plan to include and have the serious element in the current part of the video.
0.00- 0.02- medium close up of a mans hands holding a womans hands.
0.02 - 0.03 - medium shot of the couple in a park
0.03 - 0.05 - close up of a hand holding the neck of a guitar and changing chords
0.05- 0.07 - medium close up of a hand playing the strings on a guitar
0.07- 0.09 - zoom in shot of Andy Jordan playing a guitar in an empty pub
0.09-0.10- medium shot of both his hands playing the guitar.
0.10 - 0.13- a zoom in shot from a medium shot to close up of Andy Jordan singing
0.13 -0.16 - a jumpy shot of an underground sign
0.16- 0.17- a jumpy shot of a tourist information sign saying London bridge
0.17- 0.20 - a jumpy shot of a blonde girl holding a flower while walking in a park
0.20- 0.22- a pan from left to right of Andy Jordan singing and playing the guitar
0.22- 0.25- close up of the blonde girl smiling at the camera
0.25 - 0.27 - medium shot of the couple in the park.
0.27- 0.29- close up of the blondes face.
0.29-0.34 - a zoom out of Andy playing the guitar and signing
0.34-0.36- close up of Andy Jordan playing the guitar
0.36-0.39- medium shot of the of Andy Jordan and the blonde walking next to a bus
0.39- 0.42 - medium shot of Andy Jordan and the Blonde in the back of the taxi
0.42-0.44- a tilt up the upper half of Andy Jordan's Body and then pans to the left
0.44-0.47- a medium shot of Andy Jordan and the blonde which then pans to the last until it is an over the shoulder shot looking at the blonde
0.47-0.49 - a medium shot of both Andy Jordan and the blonde looking out over the river
0.49-0.58 Cut back to Andy Jordan in the bar first panning right then panning right then left
0.58- 1.02- A close up shot of the blondes face
1.02-1.05- a tilt up from the guitar to Andy Jordan's face
1.05- 1.08- medium shot of the blonde which is jumpy
1.08-1.12- a medium shot the zooms in on the couple walking down a street
1.12-1.14- a tilt down the body of the couple
1.14-1.17- a tilt down the body of Andy Jordan to the guitar
1.17-1.21- close up of the blonde looking at the camera
1.21-1.25- a zoom out of Andy Jordan in the bar until his knees are visible
1.25-1.27- an over the shoulder shot facing Andy Jordan
1.27-1.29 - a pan from an over the shoulder shot of Andy Jordan to one of the blonde
1.29-1.31- a pan round of Andy Jordan's hand on her leg pan from left to right
1.31-1.38- zoom in of Amdy Jordan playing the guitar in the bar - medium close up
1.38-1.40- Medium close up of Andy Jordan singing
1.40-1.44- a long shot of Andy Jordan and the blonde riding on a carousel
1.44-1.45- a close up of them holding hands
1.45-1.46- changes to front of the body then tilts up till it reaches their face
1.46-1.48- a close up of their faces
1.48-1.50- a close up of Andy Jordan singing
1.50-1.54 - a medium shot of the couple walking
1.54-1.55 a zoom in shot of some flowers
1.55-1.58- a jumpy shot of some street art
1.58-2.00- a side on medium shot of the couple looking at the street art
2.00-2.02- a long shot of Andy Jordan playing the guitar
2.02-2.05- a side of shot from behind Andy Jordan showing the couple holding hands
2.05-2.09- A zoom in shot of Andy Jordan playing the guitar and singing
2.09-2.11- a side on shot of the couple pointing things out in the park
2.11-2.15- a low angle close up shot of the blonde
2.15-2.17 a blurry jumpy shot
2.17-2.20 a side on medium shot of the couple at an ice cream van
2.20-2.25- a zoom in tilt shot of Andy Jordan playing the guitar
2.25- 2.27- a close up of Andy Jordan's hand playing the guitar
2.27-2.30- a close up of Andy Jordan's face
2.30-2.31- a close up of Andy Jordan's hand playing the guitar
2.31-2.34- a blurry medium shot of the couple hugging in the park
2.34-2.38- a straight on shot of the blonde looking at the camera
2.38-2.39- a zoom in shot of Andy Jordan's Face
2.39-2.40- a close of an ice cream van sign
2.41-2.42- the couple coming along side and picking ice creams
2.42-2.47- mediums and close ups of the couple collecting their ice creams
2.47-2.49 - tracking shot of the couple walking away
2.49-2.54- jumpy shots of the couple taking selfies
2.54-2.58 - close up of Andy Jordan singing
2.58- 3.00 long shot of Andy Jordan singing
3.00-3.09 range of close up shots of the blonde which fade to black
This pie chart shows that I collected an equal amount of data between both genders and I feel that this will give me an equal and clear amount of data as equal on both sides to make sure that my music videos appeals to both males and females.
Question 2
This data shows that I was able to collect a variety of ages meaning that I can understand what is appealing to a variety of people who are all different ages and this might help me make the music video appealing to a large variety of different people.
Question 3
This bar graph allows me to see where most people watch music videos and allows me to understand where I should market the music video and where it should be played. This also gives me a good idea of where I should place adverts and pop ups.
Question 4
This Pie Chart allows me to see how many music videos people watch and the kind of numbers I would be competing with in order to get my music video played at watched. This pie chart is the most useful because it tell me the kind
Question 5
This pie chart shows me the different genres that are popular among the people in my target audience. This shows me that there are many different genres popular with my target audience meaning that there are many different types of music videos I could create to engage my target audience. The most popular genres amongst the participants were pop, R&B, Rap and Hip Hop. This shows the kind of ideas that I could make that would appeal to my target audience.
Question 6
This pie chart show me that there are mainly two types of music videos that appeal to people these are concept and narrative music videos, this suggests to me that if I were to create on of these it would appeal to most people. The only type of music videos I would defiantly not do it a performance music video as it is clear from the pie chart that it is not popular among people in my target audience and it is not a good idea to use this type as it would probably mean that the music video would not get watched.
Question 7
Favourite Music Video and why?
By collecting these results it means I can understand reasons why popular music videos are so popular and the features that make them memorable and popular. I can understand what things to include in order to create a music video that will be popular among people that are within my target audience. This also allows me to see the types of songs that are popular among people within my target audience.
Question 8 Least Favourite Music Video and why?
By collecting this data it shows me the types of things participants don't like within a music video and the types of things not to include within a music video in order to make it appealing. I also collected this data in order to understand the types of songs that people don't like. This data will help me to understand how to make my video appealing to the people in my target audience.
Question 9
This pie chart helps me to understand that more people feel that it is important for the music video to have a clear story line and relates to the theme of the music video. This pie chart has helped me to understand that more people in my target audience will watch the music video if it has a narrative and the narrative clearly links to the lyrics and theme of the song.
1929- The first example of a music video is shown in a cinema. Blues singer Bessie Smith appeared in a short film called St. Louis Blues featuring a performance of a hit song. During this time many musicians appeared in short films including music.
1940 - Disney released Fanatasia which featured many animated videos that were all featured around different pieces of classical music. Fanatasia is basically a whole film of music videos. Below is one of the pieces that featured in the original fantasia.
1970's - British TV show Top of the Pops began playing music videos in the late 70's however the BBC placed a limit on the outsourced music videos that could be shown. A good music video could increase the songs sales as listeners would want to hear the song again after seeing it on TV.
1981- MTV was launched and this was the beginning of music being played around the world on a daily basis. The first song to be played on MTV was Video Killed the Radio Star by The Buggle. The Video was aired 12:01 am on August 1st.
1983 - Thriller by Michael Jackson was relaeased along with the most influential and iconic music videos of all time. The video was nearly 14 minutes long and cost around $800,000. This music video is one of the most well know music videos in existence. Thriller set higher standards for music videos and the music industry.
1995- Mark Romanek diffracted the most expensive music video ever. He directed Michael Jackson's Scream music video with a budget of $7 million. The video is set on board a computer generated white spaceship, which used up a large amount of the budget, this was followed by extensive special effects and lighting which contributed to using up a lot of the budget. It was one of the first music videos for Michael Jackson where he hadn't been involved in creating the concept for the music video. The music video also includes his sister Janet Jackson.
2005- On February 14th Youtube was launched. This became a completely new way in which to watch music videos as videos could now be watched when ever they wanted to be meaning that more music videos where being created meaning that to be a successful music video then it would have to stand out against the many different music videos now being produced.
2009 - The launch of Vevo. Vevo is a multinational video hosting sight, that is used on Youtube to show music videos make the watching of music videos easier. Vevo also has its own website where music videos can be viewed for free.
2013 - One Direction break Vevo's Most Views in 24 Hours. One Direction Fans broke vevo and Youtube that day by viewing the video over 10.9 million imps within 24 hours. However this record was then broken in 2015 by Taylor Swift's Bad Blood Music Video.
