Secondary Research into Audience

Tich and her target audience

Tich is the artist that was chosen by the most people who took my survey about which song to do. Tich has an interesting variety of songs, some are drawn on from past experiences and some are just made up. Most of her songs are about love from her point of view meaning that the main audience for her is women however she also has a quite a lot of male fans. Her most poplar music are based on her personal experience however in some of videos that has been created around the song make it appear made up because what happens in the music video doesn't really happen in the real world. 

She currently only has 3 music videos which have been directed by 2 different directors, Paul Gardener and Rock Jacobs. Both directors have really taken into account what the song is about and if they can have put a bit of a fun spin on the video. The videos don't have a huge amount of views but this is down to the fact that she isn't a well known artist and she doesn't have a huge following of fans. 

Views on music videos as of the 19th of October 2015

Breathe in Breathe Out - 524,507
Obsession- 1,440,095

Dumb - 1,857,217

The low number of views on these music videos highlight the fact that she isn't a well known an popular artist and that she isn't really gaining any fans through the release of her music videos. As can be seen from the number of views on her videos on her youtube channel she doesn't really get that many views on her videos and on her music videos she gets around 5 times more views than on videos on her channel. This shows that even the music videos don't have a massive amount of views they have gained her fans due to the differences in the views on the video. 

Her songs and videos deal with issues that are relatable to her target audience of girls in their teen's and early 20's which would suit her well as it is a relate able age of her as she was 19 when her first album came out and is currently 22. By aiming her songs at people either of her own age or of a similar age it means that she isn't trying to appeal to people that she doesn't understand and doesn't know what appeals to them. Also by aiming her songs at people of a similar age to her it means that her songs can be based around her own personal experiences and they are still appealing to her target. 

Below are some screen shots from her music videos. 

For my music video, I will take into consideration that her videos don't seem to be to serious and try to bring out the funny side of the story being told. However with the song that has been chosen is about quite a serious matter and and I will also have to look at her more serious music video for breathe in breathe out to give me ideas. I feel that if I included both   comedy elements and serious elements it would really show off her style of music. I could possible include the funny elements in the flashbacks that I plan to include and have the serious element in the current part of the video.