Target Audience - Ancillary Task

The target audience of my ancillary task are very specific to make sure that it is successful in promoting itself but also the music video and the artist. As part of my research I discovered that the target audience who like this song and the idea of the story around it is aimed mainly at people under the age of 18 so this will be the same for the ancillary task to make sure that there is consistency between the products and the video and that it is all appealing to the same type of people. There is no point making the target audience for the video people under 18 and them aiming the Digipak and website at people aged over 50. It will be very important to market these things in a very specific place. I will create a twitter page and a Facebook page to go with the things that I have created and this will mean that my target audience are able to see everything in one place but also have direct link to the artist and are able to get involved with them. Social media is a good way to engage with my target audience because they are of an age where they spend a lot of time on social networking sites meaning that this is the best way in which to communicate with the target audience. Even though my main target audience is females under 18 years of age I will have to also make it appeal to males. Although I don’t feel like the artist and her songs have much appeal to males I know that she does have some male fans having been to a few of her concerts and seeing a few guys there who were singing her songs so I need to make it appeal to them but focus on appealing to the mass audience which is females. I will need to make the website look fun and have links to key social media but also make it informative and interesting with lots of details that the people will want to know. With the Digipak I will make it fun so to attract fans to it but also other people who may not have heard of her or her music, I will make it stand out and make it appealing to people of a similar age to me, I will find this easier than if it were aimed at people of a different age to me.