Talent Release Form - Main Task and Ancillary Task

 

Annotated Lyrics

Company Logo

There are many company logos that already exist in the music industry and are very simple in design. Some of the biggest music companies in the world have simple yet effective logos.  Below are some example of this. 

The logo for virgin records is very simple as it uses the well known virgin simple as a large part of the logo meaning that people instantly know who the company is and to show that it is a music company they have simply written the word records underneath to show that it is a music label and show the difference between this and other virgin companies. 

The logo for this company is extremely simple. It contains 2 colours and the name of the company in a very simple and plain text. The label is very basic yet very effective as many people know of the company and the kind of people that the company have on their books. The text on the logo is easy to read meaning that people can easily tell what the company is called. 

For this logo the main part of the logo is larger than the second half of the name to really make it stand out and look good on the back of a CD or on a Website. The logo stands out and is very clear the depth  of the letters really makes them stand out but also make it look like the logo is popping out towards you.  This style really catches the persons attention and draws them into the logo.

In this logo the sweep of the brush shows off the logo and really catches you're eye when you look at it. The name of the company is placed at the bottom of the logo to make the shape above it stand out as the clear point of the logo. The text underneath is very simple and all the letters are the same height to make them clear and look all the same.

I will call my company GMA Entertainment

Target audience for existing products

For the digpak there are not that many examples so I decided to look at existing CD cases as I can take inspiration from these which will help me in making my digipak successful. 

In my chosen genre of music there are many existing products many of which will have simpler target audiences as me. I aim to make the CD and Webpage appealing to mainly girls aged under 25 as this is a nice wide range of people however I will also have to look at making it appeal to boys as well as she has some fans who are boys so I have to make it appealing to them. 

There are many existing products of these types aimed at this age group of people as they are a very typical age group to aim at as they are very influential. 

One product which was very useful to look at was Ariana Grande's ablum and website as she aims her products at people of a similar age to my target audience and her products are mainly aimed at females however it does also appeal to males in her target audience. It was really useful to look at her Cd and Webpage as she is a similar is a similar age to the artist of my song and she is trying to appeal to the same type of people as me so I can take inspiration from her website and album cover as she has done this successfully. 

Another person who has created their album cover and website successfully is Ella Eyre in order to appeal to her target audience which is people of a similar age to my target audience. I can also take inspiration from this as this is only this artists first album and it has been successfully marketed. These are good existing product to look at as she is a fairly unknown act and so is the artist of my song meaning that this is a good thing to look at because it helps show me good techniques that will make it appealing to my target audience and people within the target audience that have never heard of the artist. 

 

Research for Shoot - Ancillary Tasks

Target Audience - Ancillary Task

The target audience of my ancillary task are very specific to make sure that it is successful in promoting itself but also the music video and the artist. As part of my research I discovered that the target audience who like this song and the idea of the story around it is aimed mainly at people under the age of 18 so this will be the same for the ancillary task to make sure that there is consistency between the products and the video and that it is all appealing to the same type of people. There is no point making the target audience for the video people under 18 and them aiming the Digipak and website at people aged over 50. It will be very important to market these things in a very specific place. I will create a twitter page and a Facebook page to go with the things that I have created and this will mean that my target audience are able to see everything in one place but also have direct link to the artist and are able to get involved with them. Social media is a good way to engage with my target audience because they are of an age where they spend a lot of time on social networking sites meaning that this is the best way in which to communicate with the target audience. Even though my main target audience is females under 18 years of age I will have to also make it appeal to males. Although I don’t feel like the artist and her songs have much appeal to males I know that she does have some male fans having been to a few of her concerts and seeing a few guys there who were singing her songs so I need to make it appeal to them but focus on appealing to the mass audience which is females. I will need to make the website look fun and have links to key social media but also make it informative and interesting with lots of details that the people will want to know. With the Digipak I will make it fun so to attract fans to it but also other people who may not have heard of her or her music, I will make it stand out and make it appealing to people of a similar age to me, I will find this easier than if it were aimed at people of a different age to me.

Textual Research - Ancillary Task

Ancillary Task Timeline